Cистемный подход к Инновациям
7 взаимосвязанных областей инноваций

1. Strategy Innovation
     o Innovative enterprise strategy
     o Innovative corporate growth strategies
     o Innovative competitive strategies

2. Business Innovation
     o New business models
     o New management models
     o New approaches to value chain management
     o New approaches to information, idea and knowledge management
     o New forms of strategic partnerships
     o New forms of selling and customer service

3. Organizational Innovation
     o New people partnership
     o Better internal climate, motivation, and communication
     o New forms of employee & stakeholder participation
     o Better culture of innovation and innovation system
     o More efficient innovation metrics

4. Product Innovation
     o Critical milestones
     o New product categories, venture strategies
     o Line extensions
     o Improved products or services

5. Process Innovation
     o New processes and production techniques
     o Quality and efficiency improvements
     o Novel lean and cleaner production methods

6. Technology Innovation
     o Technology strategy and road-mapping
     o Development of new technologies
     o New ways of technology commercialization and exploitation

7. Marketing Innovation
     o Innovative design and presentation techniques
     o New forms of differentiation, positioning, and advertising
     o Innovative distribution and customer service methods

Why innovate?

1. Innovation determines success and sustainability of the organisation.
2. Innovation is the conversion of new knowledge into new products and services. 3. Innovation leads ideas from its search, selection and implementation to sustainable organisational development and customer satisfaction.